One-line descriptor
Danish staking & Web3 company
Core proposition
BitNordic operates non-custodial validators, indexers and protocol infrastructure for the networks shaping Web3.
Official brand resources
Design & brand guide
Everything needed to represent BitNordic clearly and consistently across product interfaces, partnerships, network communications and press coverage.
Explore the brand systemBrand system
Built to be clear, credible and distinctly BitNordic
These guidelines keep BitNordic recognisable across product interfaces, network communications, partnerships and press coverage.
01
Foundations
A dependable operator for emerging networks
Our identity balances technical confidence with Nordic restraint. It should feel established enough for critical infrastructure and open enough for the protocols still being built.
Brand character
- DependableWe make specific commitments and support them with evidence.
- ClearWe explain complex infrastructure without hiding behind jargon.
- DisciplinedWe communicate with restraint, accuracy and operational focus.
- Forward-lookingWe support useful new technology without chasing short-term narratives.
02
Logo system
Use the mark with confidence and space
The full wordmark is the default. Use the emblem where space is limited or where the BitNordic name is already clearly established.
Protect the clear space
Keep empty space around the mark equal to at least one quarter of the emblem height. No text or graphics should enter this area.
Keep it legible
Use the full wordmark at 140px wide or larger on screen. Below that, use the emblem at no less than 24px.
Preserve the artwork
Do not stretch, rotate, recolour, outline or add effects. Always use the supplied files and the correct contrast version.
03
Colour
A focused palette for trust and clarity
Blue carries recognition and action. Navy provides authority and depth. Warm whites and quiet neutrals keep technical information approachable.
Identity blue
#1671F4RGB 22, 113, 244
Emblem and identity artworkDigital blue
#1664FFRGB 22, 100, 255
Primary actions and interface accentsDeep navy
#07172FRGB 7, 23, 47
High-contrast fields and foundationsInfrastructure ink
#15243ARGB 21, 36, 58
Primary text on light surfacesCloud
#F4F7FBRGB 244, 247, 251
Soft surfaces and section contrastAccessibility first. Never rely on colour alone to communicate state. Check contrast for every text and interface combination, especially when type is small.
04
Typography
Humanist body copy, confident display type
Rubik gives headlines a clear technical presence. Karla keeps detailed information open, readable and human across long-form and interface copy.
Secure infrastructure for the networks shaping Web3
Regular 400 · Medium 500 · Semibold 600BitNordic operates non-custodial validators, indexers and protocol infrastructure with a focus on availability, redundancy and long-term alignment.
Regular 400 · Medium 500 · Semibold 600 · Bold 700Display56 / 1.08
Short, decisive page titles
Section title42 / 1.12
Clear editorial structure
Body17 / 1.65
Readable technical explanation
Label13 / 1.20
Uppercase with generous tracking
05
Voice & language
Expert without being inaccessible
Write for informed readers who value accuracy. Lead with what matters, explain the operational detail, and support claims with facts people can verify.
Write like this
“We operate non-custodial validator infrastructure across multiple locations, helping reduce single points of failure.”
- Use direct, active sentences
- Prefer evidence over superlatives
- Explain protocol-specific terms when needed
- Write Web3 with a capital W
Avoid this
“Revolutionary, best-in-class crypto solutions that unlock limitless passive income.”
- Hype, urgency and price-led language
- Claims that cannot be verified
- Unnecessary jargon or insider shorthand
- Language that implies guaranteed returns
06
Digital expression
Structured, calm and evidence-led
Every expression should help people understand a system, verify a claim or take a confident next step. Decoration should never compete with information.
Use modular grids
Organise content into clear systems with deliberate alignment, consistent rhythm and generous space.
Show real signals
Prefer network identities, operational metrics, system diagrams and product detail over generic stock imagery.
Move with purpose
Use restrained motion to reveal hierarchy or confirm interaction. Respect reduced-motion preferences.
Avoid crypto clichés
Do not use coins, neon trading charts, speculative imagery or futuristic effects without a clear information role.
Trade marks & permissions
The BitNordic name and logo are protected across the EU
The BitNordic name and logo are registered European Union trade marks owned by BitNordic ApS: word mark EUTM no. 019028989 and figurative mark EUTM no. 019029060.
BitNordic’s representative before the European Union Intellectual Property Office is Abion IPR ApS. For uses beyond accurate editorial reference, please contact us before publishing.